Who Cares Wins

Lily Cole has met with some of the millions of people around the world who are working on solutions to our biggest challenges and committed to creating a more sustainable and peaceful future for humanity. Exploring issues from fast fashion to fast food and renewable energy to gender equality, and featuring interviews with Stella McCartney and Elon Musk, to activists Extinction Rebellion co-founder Dr Gail Bradbrook and Farhana Yamin, to offer a beacon of possibility in challenging times.

This book is a rousing call to action that will leave you feeling hopeful that we can make a difference. We are the ancestors of our future: a generation who will either be celebrated for its activism or blamed for its apathy. It is for us to choose optimism, to make a change and to show what is possible.